My Ideas in Public

This site started as a personal project to share my ideas and see what resonates. Within two months of launching, I began sharing my ideas on TikTok, and quickly realized it was exactly the real-time feedback engine I’d been looking for. So I revamped this site to support that journey.

Each month, I share the most impactful test or new idea I’m exploring as a blog post right here. The real-time experiments happen on TikTok, but you can follow the journey here as well.

Follow me on TikTok or explore what I’m testing here. I’m always open to collaborating with brands or partnering with sponsors that feel like a genuine fit. If that’s you, reach out!

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Latest on TikTok

@heckendorn

Day 25 of eating beans 🫘 every day for breakfast to see what it does. I have some data! My resting heart rate is dropping ❤️📉 #beantok #heartrate #health #beans #healthylifestyle

♬ original sound – Chase
@heckendorn

Day 65 of showing my kids that all it takes is 10 mins/day to get better at something, until it rubs off on them. Soccer rebounder juggling edition! 🥅⚽️ Today’s high: 47 (Gus) House record: 78 (Gus) My record: 73 Goal: 100 Another day of grinding 10 mins! #soccer #soccertiktok #soccertraining #soccercoach #soccerplayer

♬ original sound – Chase
@heckendorn

Sober Psycho 2026 is ON! 3 Simple Rules Rule 1: Start at anytime – commit to finishing through the end of the year. Your streak is your bragging rights. Start today & you’re a SoberPsycho365! 🏆 Rule 2: Mocktails & NA is fine, but don’t replace alcohol with another addictive substance. Rule 3: Explore a new hobby or skill with the time & money you’ve freed up. #soberpsycho #sobriety #challenge #alcohol #2026

♬ original sound – Chase

Latest Blog Posts

  • From Sober Psycho to taketheyear.com

    When I started chaseheckendorn.com last November, my goal was to share ideas, test them publicly, and see what happens. I assumed that at some point, one of them would gain…

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  • If you don’t quit, you win

    The last few minutes of this podcast with Matt Chandler are an incredible listen. These guys discussed all sorts of challenging things we all face in life, but they ended…

    read more

  • 15K May: Steps Challenge

    Late spring always gets surprisingly busy around our house. Between work, kids’ sports, end-of-year school commitments, and everything else that piles up in May, my wife and I usually find…

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Open to brand partnerships that genuinely align with what I’m building.